Adicolor

Adidas is reviving itself thru many of it own internal branding, 1st off the Classic Adidas is creating a very strong market branding based on it's heritage products. 2nd, the Adicolor edition is bringing wide variety of designs and colors from many renowned artistes. I believed this is one of the few factors that Adidas is re-inventing itself as one of the most exciting sport wears in the recent years.